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a written opt-out notice, postmarked or electronically delivered within
thirty (30) days of your purchase of a Britax product, to: ATTN: Legal
Department, 4140 Pleasant Road, Fort Mill, South Carolina 29708. Your
opt-out notice must include your full name, address and/or e-mail
address, the model and serial numbers of the purchased product, a
copy of your proof of purchase, and a statement that you intend to
opt out of this Arbitration Agreement. If you do not opt out within thirty
(30) days of your purchase, then this Arbitration Agreement will apply
and you understand and agree that you are waiving your right to
maintain other available resolution processes, such as a court action
or administrative proceeding, to resolve your dispute with Britax.
The arbitration will be conducted confidentially by a single arbitrator
and administered by the American Arbitration Association ("AAA")
under its Consumer Arbitration Rules most recently in effect to the
extent such rules and procedures do not contradict the express terms
of this Arbitration Agreement. To learn more about the rules and how
to begin an arbitration, you may call any AAA office or go to www.
adr.org. If you demand arbitration, then at your request Britax will
advance your portion of the expenses associated with the arbitration,
including the filing, administrative, hearing and arbitrator's fees
("Arbitration Fees") to the extent such Arbitration Fees exceed $200.
If Britax demands arbitration, then at your request Britax will advance
your portion of the Arbitration Fees. For claims of $10,000 or less, you
can choose whether you would like the arbitration carried out based
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