Sony Reader PRS-700 Guide De L'utilisateur page 46

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 eBook Library also starts synchronizing content in Library with the
Reader automatically in the following situations:
 When you start eBook Library after connecting the Reader to
your computer.
 After a period of time when any changes have been made to the
specified folder.
 You can also synchronize content in the Library of eBook Library
with a memory card on the Reader. For details on how to
synchronize content with a memory card, refer to the eBook
Library Help.
 You can also synchronize content in the computer drive with the
Reader by specifying a folder as a favorite folder. For details, refer
to the eBook Library Help.
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