VERTIME COMPANY
Ver time BV was established by Versace and Timex in 2004, followed by
DV One, symbol of the fashion house's new esprit. Produced in pure
white or total black ceramic, this dynamic, plucky watch was an instant
hit. A series of fine jewellery collections soon followed, marked by pure
forms, refined materials and attention to detail.
The Swiss watch-making tradition and the Versace life-style permeating
the collections were, as ever, recurrent. Gemstones ruled the day, with
diamonds, rubies and sapphires in watches of the precious DV One full
pavé collection, and rubies or sapphires in those of the DV One Chrono
collection. In 2007 the fashion house worked significantly on its brands
for men, developing high technology Swiss watches such as the DV
One Chrono COSC ("Contrôle Officiel Suisse des Chronomètres"),
produced in limited edition. The year 2008 marked a turning point for the
company, with the introduction of the first mechanical timepiece with a
Tourbillon mechanism, produced exclusively for Versace.
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